Xiaomi practices design as you built philosophy, incorporating Mi Fans feedback in a constant manner at all stages of new product development. Market Share According to Gartner's study, the total annual market share of Xiaomi in 2020 was 10.8%, and it achieved a growth of 15.7% compared to 2019. Most of this decline came from the company's smartphone unit, which dropped 28.5% to RMB 42.3 billion ($6.2 billion). Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services. Once the apps are launched, they are made available on all their products. Necessary cookies are absolutely essential for the website to function properly. View xiaomi Competitive companies.docx from FINANCE 501 at Lovely Professional University. Apple 2. Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. More than 20,000 people are employed with the company, 4. Some factors like increased competitor activity, changing government policies, alternate products or services etc. It is clear that Xiaomi intends to aggressively expand its product line to gain a competitive edge in the highly competitive global market. Xiaomi. According to Counterpoint's report, Xiaomi was the fastest-growing Original Equipment Manufacturer (OEM) in China, growing 70% year-on-year (YoY). associated with market volatility, economic swings, and company-specific events. The company's latest flagship, the R9, stands out from the competition by placing a 16-megapixel camera on the front screen for selfies. Have you found what you were looking for? Samsung Group has a huge product line i.e. Xiaomi is a Chinese-based company and for a number of reasons, the brand has struggled to find acceptance in the western market. Samsung held a 18% market share, with Apple making up the top three with 14%. can be threats. The electronics and software company has even earned the nickname Apple of the East due to its close imitation of Apple products and Apple product presentation. The company perceives the sales of hardware as a means to deliver software and services in the long-term perspective. Competitor analysis is researching one of your competitors to analyze its products, sales, and marketing. Top Apple Competitors. Description: Marketing Project conducted on a progressing Chinese Internet Company, Xiaomi Incorporation / Xiaomi Technologies, known for its Smartphones, and IoT gadgets. Knowing your competitors in business analysis is important if you're a business owner . The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. 03925319, Artificial Intelligence: Leading Technology Companies, Cybersecurity: Leading Technology Companies, Electric Vehicles: Leading Technology Companies, Strategic Alliances Announced in Last 12 Months, Special Purpose Acquisition Corps. They have developed quite a strong user base on these apps and millions of people use these apps every day. Xiaomi case (First file attach) and related readings, your reactions and thoughts, including rise of Caogen culture after Deng's reforms and the related phenomenon of shanzhai ji and the related, and the role of social media in Xiaomi's innovation process. Its X1 was the world's thinnest smartphone at 6.65mm whenit was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. Gathering and utilising a large fan base. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. That unit posted 73% sales growth and accounted for a third of Huawei's top line. These cookies will be stored in your browser only with your consent. The Railroads theme has 43 constituents at this time. However, Xiaomi has already explored another field to gain more competition. Following are the opportunities in Xiaomi SWOT Analysis: 1. 4. Samsung market share was 23% with a negative annual growth of 1.6%. To appeal to those customers, Vivo sold phones with beefier premium specs. This category only includes cookies that ensures basic functionalities and security features of the website. This marks the first . Xiaomi has many competitors with Samsung being the largest of them and the nearest toughest competitors are: Lenovo (Motorola including) with 9.6%, Micromax (with 7.5%). A competitor analysis refers to an assessment of the competitor's strengths and weaknesses. (2015, April 13). Tony Chen founded Oppo in 2001. -Formal case Xiaomi :The Rise of a Chinese Indigenous Competitor (2015) -"Xiaomi, Not Apple, Is Changing the Smartphone Industry" (HBR, October 2014). Xiaomi has a large fan base involving millions of people across the globe. Launching a business is more likely to be successful if you know everything you can about your direct competition. (2016, August 15). Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. Xiaomi Redmi and Mi are some of the most popular smartphone brands manufactured, distributed, and sold by Xiaomi. View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. Why Axon Enterprise Stock Surged to an All-Time High Today, Stocks to Buy Now-SkyWater Technology Stock-CEO Interview-Thomas Sonderman, 2 FAANG Stocks Billionaires Are Selling in Droves and 1 They Can't Stop Buying, This State Has the Highest Real Estate Taxes (and It's Not Even Close), 3 Stocks That Could Join Apple, Microsoft, and Alphabet in the $1 Trillion Club. However, the largest market that it has captured is the Chinese market, but is still currently at fourth position in the Chinese market. Quizzes test your expertise in business and Skill tests evaluate your management traits. Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. IDC reports that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. 95% of people from the age group of 18-49 own a smartphone, while the ownership of the same for ages 65 years and above is at 61%. Besides this, Oppo and Vivo have a strong offline presence and have huge distribution network. The threats in the SWOT Analysis of Xiaomi are as mentioned: 1. With this new technologically advanced generation and most of the users being active on social media platforms, Xiaomi reaches out its customers following the trend. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. Let us start the Xiaomi SWOT Analysis: For Xiaomi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Xiaomi Corp. has become the world's second biggest smartphone maker over the past quarter following an 83% jump in shipments, according to preliminary estimates by Canalys. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. Microsoft 6. Vivo's shipments jumped 75% to 14.7 million, helping it claim 13.2% of the market. Panasonic 8. https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/, http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/, https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx. As of Q2 2021, its adjusted net gain increased by more than 87% YOY. Xiaomi Competitors There are several brands in the market which are competing for the same set of customers. Partnerships with telecom companies can help the brand grow, 3. 1. Xiaomi Redmi is one of the leading brands in the mobile handsets sector. By understanding Xiaomi Corp's . Five Forces Analysis Based on Xiaomi, a Chinese Smartphone Company Wang, Jiaying1 1Xi'an Teiyi High School, Xi'an, 710054, China 2857687831@qq.com . LG Electronics 3. This website uses cookies to improve your experience while you navigate through the website. Youre reading a free article with opinions that may differ from The Motley Fools Premium Investing Services. Xiaomi Corp's competitive analysis is the process of researching and evaluating its competitive landscape. Vivo's shipments jumped 75% to 14.7 million, helping it claim 13.2% of the market. Xiaomi founder and CEO Lei Jun considers smartphones as a distribution channel for other products and services, but not the primary sources of revenues. Huawei (including Honor) has a worldwide market share of 8.56 %. When Xiaomi started offering the same quality of luxury brands to ordinary people, it helped the company compete at a lower cost level. Price has been a great strength for xiaomi models. Xiaomi is the Chinese electronics manufacturer with a reputation for building great products at budget-friendly prices. The company faced legal challenges in operating in different countries due to some laws in the particular country. Philips 12. Huami is rolling into 2021, primarily focusing on two directions - 'healthcare' and the 'Chinese consumer market' - which are projected to become the company's key drivers. Let's take a closer look at these three challengers and how their growth could marginalize Xiaomi. The annual growth rate was 12.3% and 2.0%, respectively (Fig. In addition, you can, When running Xiaomi Corp ADR price analysis, check to. Date: November, 2016. Xiaomi has always kept its focus on providing something unique to the customers so that the customers keep on upgrading their Xiaomi phones. View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. The Utilities theme has 30 constituents at this time. This website uses cookies to improve your experience. Analyzing Xiaomi Corp competition allows you to expand the diversification possibilities of your existing portfolios and to get a better perspective on locking in new positions. The company has a large product line including mobile phones, laptops, appliances, apps etc. Xiaomi is now a serious competitor in both the mobile phone and Smartphone industry. Xiaomi or Apple two innovation strategies for China. Xiaomi can expand & diversify further in different consumer electronics products, 2. Xiaomi had a 17% share of. While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Retrieved July 16, 2017, from https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/ Retrieved July 16, 2017, from https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx, Designed by Elegant Themes | Powered by WordPress. Hence this concludes the Xiaomi Redmi SWOT analysis. The opportunities for any brand can include areas of improvement to increase its business. A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp does not affect the price movement of the other competitor. 4 In India, the sale of smartphones was around 1500, and that too within two seconds. The X1 was also the first to use a Hi-Fi audio chip developed by, world's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is the. A competitor analysis, also called competitive analysis and competition analysis, is the process of examining similar brands in your industry to gain insight into their offerings, branding, sales, and marketing approaches. Learn More. Marketing Project: Market Analysis for Company, Xiaomi India / Xiaomi Inc., implying marketing management concepts. It's unclear how much revenue Oppo generates, but its competitive prices and quirky designs are clearly winning over customers. The Motley Fool has the following options: long January 2018 $90 calls on Apple and short January 2018 $95 calls on Apple. Per second sale is mind-boggling. The report also comprises discussions of Xiaomi business strategy, ecosystem and addresses issues of corporate social responsibility. And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. It is often called as the Apple of China. Lava 4. Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. The brand can continue focusing on geographic expansion. Competitive Analysis. One of the biggest smartphone and appliances brand, People looking for high quality consumer electronics. Below are the top 4 competitors of Xiaomi Redmi: 1. Xiaomi competitor analysis. Companies involved in manufacturing and maintenance of freight railroads and passenger trains as well as providing railroad services to public. consumer electronics, semiconductors, telecommunication equipment, home appliances, automotive and many more. Xiaomi is one of the biggest high tech companies of China. Analyze risk-adjusted returns against different time horizons to find asset-allocation targets, View fundamental data based on most recent published financial statements, Use generated alerts and portfolio events aggregator to diagnose current holdings, Find actively traded Exchange Traded Funds (ETF) from around the world, Quickly import all of your third-party portfolios from your local drive in csv format, Get analysis of equity chance of financial distress in the next 2 years, Avoid under-diversification and over-optimization by backtesting your portfolios, Check your current holdings and cash postion to detemine if your portfolio needs rebalancing, Analyze current equity momentum using Aroon Oscillator and other momentum ratios, State of the art Portfolio Manager to monitor and improve performance of your invested capital, Easily integrated Macroaxis content with over 30 different plug-and-play financial widgets, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk According to statistics, the ownership of smartphones is the highest among the youth. The mobile internet company enjoys cult-like following, the same way as its major competitor Apple. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. Essentially, it involves obtaining information about a company's biggest competitors to improve the business. Macroaxis can help you discover thousands of investment opportunities in different asset classes. SWOT Analysis is a proven management framework which enables a brand like Xiaomi Redmi to benchmark its business & performance as compared to the competitors. [2] The ecosystem produces ever-increasing range of products ranging from smartphones to rice cookers. COMPETITIVE ANALYSIS XIAOMI (7.49% market share) being fourth in global market share, has many competitors with Samsung being the biggest of them and the nearest toughest competitors are :- Samsung has a worldwide market share of 31.49%. Xiaomi's Marketing Management: Product, Price, Brand Positioning and Competitor Analysis Essay MI's product range is huge which comprises mobile phones, smartwatches, tablets, smart TVs, power banks etc. Lenovo3. How Chinas Smartphone Big Four Are Fighting for Global Customers. *Average returns of all recommendations since inception. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. Ranked 468th, Xiaomi was the most youthful organization on Fortune Global 500 List of 2019. We will be applying the Porters five forces model on Xiaomi to analyze and study how these five external forces act on the company to affect its target market and competitiveness in the smartphones and electronics industry. 3. The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for Apple (AAPL -1.43%) and Samsung. Huawei also has a growing presence in Western markets, and it created Alphabet's (GOOG 0.23%) (GOOGL 0.33%) well-received Nexus 6P flagship phone. Ross, J. [1]According to Cross Cultural Consumer Characterization by Young & Rubican, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP), Bachelor Stageyoung, single people not living at home, Hard core loyals Soft core loyals Switchers, Easygoing, determined and ambitious personality types, non-users, potential users, first-time users and regular users, Lower class, working class and middle class, Struggler, Mainstreamer, Aspirer, Explorer. To deliver software and services in the highly competitive Global market field gain! Reduce overall portfolio risk your competitors in business and Skill tests evaluate your management traits but its competitive.. 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