You know, if you wrote a book aboutI cant come up with a good example. Personal Investments. But its not social and so coming from this [inaudible] testing we also built a social network right on the heels of Friendster. hide caption. Yeah, you guys do. And I think it has. Find out a little more about them. Interviewee: Oh, its, its, its amazing so far. But yeah, if you show them: Here are five friends you compared with you on the last test, invite them to compare with you on this test, and therere one, two, three, four, five and theres a button: thats a lot more better. Andrew: Sure. Goodreads is the largest website on earth for all things books. We have estimated Otis Chandler's net worth, money, salary, income, and assets. So you know this idea is kind of built into it, and everywhere you go on the site youre kind of getting this reminder that theres stuff happening here and your friends are talking about it, and that just kind of helps get the concept across that hey, I should add friends. So I realized that a niche social network around reading, much like a social network around photos, would probably work. I had never read all these classics that I knew were really good. Do you have a group on Goodreads thats like that? Before we continue with the story, Otis can you tell the people what Goodreads is, if theyve never been on it, if theyre not one of the, one of the millions of people on the site? To get me to take the mindset of yeah okay, I can take a year off and not go on salary and build something for my living room, that was essentially life-changing. Number two, well give you a way to connect with him on Twitter. Andrew: Im going to save that for Mixergy.com. If they were black, theyd go to a black dating site. So Goodreads was built to do this, our position is not catalog your books, our position is see what your friends are reading, or get excited about reading through your friends. Youll notice that if you create a group on Goodreads the next page is invite your friends to your group on Goodreads and I wouldnt say those are insanely viral like that because youre not going to invite everybody, but it definitely helps. Goodreads has a presence on Facebook, Pinterest, Twitter, and other social networking sites. Save Share. So we were really shocked when we were trying to do anything that was going on that wasnt working. Did you design it yourself? So for some perspective, it used to be, say maybe 20 years ago, all you had to do as an author was write a book, hand it to your publisher, they would take it do their thing, youd get a check, youd go back to writing the next one. But if the authors not into it, its not going to work. Ten years after Goodreads was founded by Otis Chandler and his wife, Elizabeth Khuri Chandler, and four years after its acquisition by Amazon, the online social reading . Goodreads features a rating system of one to five stars, with the option of accompanying the rating with a written review. Big Space, I see your note. Interviewee: Definitely. I had never read Pride and Prejudice. And I had moved to LAI had followed a girl to LA and so I didnt know a lot of people down there even though I grew up down there and I didnt want to get a job, like I said. If I know what my friend is reading, or has read, that gives me a basis for conversation around that. After university Chandler initially worked as a programmer in on-line businesses,[11] including dating sites,[12] and Khuri Chandler as a journalist. Because one thing we noticed early on was that wed be browsing around and some guys profile would say Hey, Im so-and-so the author of this and wed be like Whoa, theres really cool authors hanging on our site. Otis and Elizabeth Chandler are founders of Goodreads. This episode of How I Built This was produced by Casey Herman and edited by Neva Grant. And if we want to follow up with them theres their email address and their website right on the bottom so we can connect directly. Interviewee: Right. Then I read your review of it and you said, This guy can write. Youre a great reviewer by the way. Theyre so let down by how people arent paying attention to their book in the world. The site has since grown to nearly 5 million members who have added over 150 million books, completely by word of mouth. LinkedIn is the world's largest business network, helping professionals like Otis Chandler discover inside connections to recommended job . [9], By July 2019, the site had 90 million members. So, everywhere on the site you go we dont show you like book reviews about Harry Potter, we show you heres what your friends thought of Harry Potter, and we show you heres what everybody else thought of Harry Potter. He had a number of good things about him. Andrew: [Andrew Laughs] that actually I think is a good prep for a business. [72], Both authors and readers have noted an increase in political banter, trolling, cancel culture and cyberbullying afflicting the website. Interviewee: Well sure, like I said, every time you had you made a friend on Tickle. They just want to move on with their lives. Hey everyone, its Andrew Warner, founder of Mixergy.com, home of the ambition upstart. You can follow us on Twitter @HowIBuiltThis, on Instagram @HowIBuiltThisNPR and email us at hibt@npr.org. If your name is Chris Anderson or Malcolm Gladwell theyre going to help you. [70] [66], Critics of the Goodreads platform feel that Goodreads' dominant position, coupled with limited development by Amazon, has prevented better tools emerging for personalized book recommendations. On this Wikipedia the language links are at the top of the page across from the article title. And then we kind of got into this blog phenomenon. Amazon bought Goodreads for $150 million in 2013, though founders Otis and Elizabeth stayed on for a few more years. [64] Several news sources reported the announcement, noting Amazon's business reasons for the move: Where authors were threatening a mass account cancellation to protest the bullying, many of the reader users who commented on the announcement are now threatening the same thing. [36], On the Goodreads website, users can add books to their personal bookshelves, rate and review books, see what their friends and authors are reading, participate in discussion boards and groups on a variety of topics, and get suggestions for future reading choices based on their reviews of previously read books. [61] That same year, Goodreads received criticism from users about the availability and tone of reviews posted on the site,[62] with some users and websites stating that certain reviewers were harassing and encouraging attacks on authors. Andrew: Thats kind of interesting that the next big trend to come out I wonder if instead of trying to copy the big company, we can niche it out and focus on a specific area that we might have a morea bigger chance of succeeding. Otis Chandler - San Francisco, CA (1,354 books) 585 ratings (4.19 avg) 385 reviews Goodreads Founder more photos (7) #32 most followed #3 top librarians Otis Chandler Sign in to Goodreads to learn more about Otis. It actually started as EMO.com which is when I joined it in 2,000 and I thought it was pretty dumb when I joined it actually to be honest but luckily it was started by some really smart people who knew what they were doing, and that was lesson number 1: People who are smart and determined to succeed, WILL succeed, even with what seems like a dumb idea, and you know, the Tickle guys were smart and determined and thats what they did, so they took an idea to do a testing company online from an idea to a funded startup to selling it to Monster.com in 2004 for 100,000,000 bucks. Interviewee: No I didnt have to do that. But I was really excited to learn this hot new language called Ruby on Rails. Andrew: Was it about the, the Was it about the businesses that were being built out of nothing that excited you? How can they get their books out there? Ive done several interviews here with entrepreneurs whose companies have failed and what they say often is I just gave everybody what they wanted, I was told I was supposed to go into the community, listen to the feature request, the product request that they had, and give them what they want, but then I ended up doing everything and my business lost its focus and I was too distracted. And they had little rings of blogs where Ive got my ten blog roll, front book blogs on the side and every time they read a book theyd write a blog post. [69] According to Goodreads, transgender authors who published under a different name before coming out can contact the website directly to request exceptions, although there are no known or notable cases where trans authors have been given such choices. Research help from Claire Murashima. Its position was see your friends photos. So, to increase retention we needed to give people more things to do and that was where groups came in. Not Mixergy. If the product is going to be viral it has to be more useful if there are friends then if there are not. Andrew: And I know from looking at Goodreads, from looking at your profile on Goodreads, youre reading Think and Grow Rich an inspiration for me. Chandler continued running Goodreads until 2019. So I just sat in my living room and I decided to learn Ruby on Rails and code this idea. You know theyd spend half a work day going down memory lane, all the books I read in junior high, all the books I read in high school, and its a kind of fun process to go through actually. Chandler continued running Goodreads until 2019. Announced Date Some authors have criticized Goodreads's stance on functioning like a public library rather than giving authors any control over how their information is displayed, noting that for most authors, Goodreads is the first page people see when they search on a web browser. He was the fourth and final member of the Chandler family to hold the paper's top position. [52] Goodreads librarians coordinate on the Goodreads Librarian Group. Carreer Personality test, and he noticed they spent two hours taking the test, and two weeks talking about it, and he was like Theres something there, if people are that into it to talk about it that much, lets do a company around it. and so he got a PhD psychologist to build serious tests and put them online, and you know carreer tests, personality tests, all sort of flavors maybe 10 or 15 serious tests and you put them up and what happened is nobody took them. They were too serious. Andrew: And hes a huge author with a huge following and a great track record and hes still out there hustling, selling, connecting, building his audience every day. Thankfully the Kindle is allowing me to buy books remotely though. Otis Chandler is a Celebrity Family Member, zodiac sign: Sagittarius. I cant imagine what the next thing is going to be. Andrew: The book Think and grow rich, I think one of its points there is to work with good people, because their systems, their was of working is going to rub off on you. So that was my realization. I should say that. "Reading may be a solitary activity, but what you're reading and what you think of what you're reading are . Interviewee: Yeah, I had basic stock options. Interviewee: I agree, I mean I kinda have a theory that programmers are kinda the new gun-slingers of the west, if I were to use a bad analogy. So shes really been into the product and we kind of view it as both of ours a little bit. [31], Noting that some authors had been "too aggressive in their self-promotion" (as Goodreads admitted in an email) and that some readers had responded with aggression,[32] in September 2013, Goodreads announced it would delete, without warning, reviews that threatened authors or mentioned authors' behavior. Do you think you couldve learned it so quickly? You know, for pretty much every ethnicity, every race, every sports activity, anything you can figure that you can create a community around there was a dating site for that. So this is fun, youre like wow, Ive got three friends and I can see their results I want to see the rest of my friends results let me go send them an email. Andrew: Alright. Interviewee: First, Ive always been a reader. Popular fantasy novelist Rin Chupeco has noted that authors from marginalized groups are often a target, and she also criticized the minimalist approach Goodreads takes to moderation, saying, "Goodreads only removes reviews that specifically target the author, but they do not do that for every book, eitherjust for the authors with big enough marketing and publicity teams to demand these removals." Users were offered the ability to export data and migrate accounts. So I kind of already had it segregated that way at home. Net Worth in 2022: $1 Million - $5 Million: Salary in . Goodreads. Talk to them a couple months later after the books been on the shelves for a while, they are so depressed they dont even want to talk about the book anymore. Otis Chandler is the co-founder and CEO of Goodreads.com. Thank you. As a young programmer in the mid-2000s, Otis Chandler watched as dozens of niche web sites began to take off. But, you guys also did certain things to make it even more viral. Otis figured he might prove him wrong, and in 2007, launched Goodreads, a book catalog and review site that he coded from his LA apartment. And in early January I finally switched the name from the z to the s so we looked a little more official and worked out a lot of the initial bugs. Andrew: We might need to start something like that. Can you talk about that? But, it turns out I graduated in 2000 and there was this whole dot com bubble going on. I want to get into Goodreads and how you came up with the idea and how you built it up but lets go a little bit more back story. Andrew: Okay, and howd you figure out that Goodreads was going to be the vehicle? And while much of this might seem like nothing more than petty playground behavior between children who honestly do not have a clear good guy or bad guy, keep in mind that several e-book retailers incorporate the Goodreads' API into their sales pages, effectively posting book reviews that many in the Goodreads community know to be false, and nothing more than an act of revenge against an author; real-world sales decisions have been made by consumers based on these reviews. Andrew: Funny how many people who went to business school would say the same thing. Should I go outsource to India or whatever? Im like no, just get a good engineer, get a smart guy out of college, give him a large piece of your company, make him your right hand man and go build something before you do anything and prove that it works. If they were black, theyd go to a black dating site. Haystack is where you are going to find the right web designer for your next project. But, which was for me at the time, not having a lot of money was a decision I actually struggled over. In December 2020, Goodreads deactivated API keys more than 30 days old and said it would no longer be issuing new API keys. And its become more on the author to market themselves. You allow them to connect with their readers. Otis figured he might prove him wrong, and in 2007, launched Goodreads, a book catalog and review site that he coded from his LA apartment. Scott Everett for NPR See each portfolio image, in big. There were mixed reactions from Goodreads users, at the time totaling 16 million members. The band can have a profile and show off their music and their events. So, how much is Otis Chandler worth at the age of 79 years old? Otis Chandler is a member of Family Member Otis Chandler Net worth: 5 Million Some Otis Chandler images About 160,000 social networks or something like that? They wanted more of a community. . Interviewee: Did he use Goodreads books blog? Yea, that was what got me into the web. Chandler family $4.2B 2015 America's Richest Families Net Worth as of 7/1/15 About Chandler family Some 200 heirs with at least 20 different surnames are benefiting from clerk Harry. Alright, lets go back to when you were at Stanford. For a lot of people, this is when things started to go downhill, and it's hard to argue against that. Ask the Internet", "Goodreads Raises Angel Round To Help You Find That Perfect Book", "Goodreads' Otis Chandler reviews growth", "Amazon Acquires Social Reading Site Goodreads, Which Gives The Company A Social Advantage Over Apple", "Goodreads: number of registered members 2019", "How A Quiet Developer Built Goodreads.com Into Book Community Of 2.6+ Million Members - with Otis Chandler", "Goodreads Co-Founder Builds a Literary Community", "Goodreads.com Is Growing as a Popular Book Site", "Millions of People Reading Alone, Together: The Rise of Goodreads", "What Goodreads will do with its new millions", "Goodreads Buys Recommendation Service Discovereads", "For ebook devotees, reading is a whole new experience", "These are Top 25 Book Reviewers on Goodreads", "Goodreads CEO Otis Chandler on the Future of Discoverability and Social Reading", "Amazon purchase of Goodreads stuns book industry", "Is Goodreads' new policy really censorship? So one other thing weve done is weve figured out, Hey, lets not just give these authors a platform to connect to their fans but lets actually let them get in front of the entire Goodreads audience. So we built a self-serve advertising product where you can sign up right now with a credit card and buy advertising for your book on Goodreads. Interviewee: Its a very smart point, because if something is boring, if you sign up for a service and theres nothing for you to do until someone signs up, youre just going to leave, right? Or even the Google AdWords self-serve product in that its cost-per-click based. If you havent heard of Otis Chandler its because he spends more time coding his site, Goodreads.com, than promoting himself. [7] On March 28, 2013, Amazon announced its acquisition of Goodreads,[8] and by July 23, 2013, Goodreads announced their user base had grown to 20 million members. Additional support from Jeff Rogers, J.C. Howard, Julia Carney, Elaine Coates, Farrah Safari, Liz Metzger, Harrison Vijay Tsui and Katherine Sypher, and Margaret Cirino. Interviewee: Thank you Andrew. [74], In early 2021, Amazon removed all new and used copies of William Luther Pierce's white supremacist novel The Turner Diaries from sales on its platform and subsidiary platforms, citing concerns with the QAnon movement as the cause. Interviewee: Right. Amazon.com, Inc. v. Barnesandnoble.com, Inc. https://en.wikipedia.org/w/index.php?title=Goodreads&oldid=1141346846, Short description is different from Wikidata, Articles lacking reliable references from January 2022, Articles lacking reliable references from November 2017, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 24 February 2023, at 16:16. The easier you make things for users, the better; so if you tell them: Youve got to do a bunch of work to find your friends and send these test results to you, theyre not going to do as much. And what I noticed about dating was that you had big generic social networks. Its kind of like what Tickle provided, you kind of get to look back at yourself and think like, man what was I like in junior high, what did I read? And then what wins goes first, and then you try another one. I know the first time that we tried this interview it didnt work out so well. Andrew: Yeah. in Mechanical Engineering from Stanford University. I think the trick is going back to what you said in the beginning, its having the rock star engineers. [6] This funding lasted Goodreads until 2009, when Goodreads received two million dollars from True Ventures. He is a software engineer at heart and loves tinkering on the site to make it the best product possible. Login or become a premium member. [73] A form of extortion scam known as "review bombing", in which trolls post numerous 1-star ratings and poor reviews on an author's new book from different sock-puppet accounts to make the book look bad (sometimes demanding money or that the author quit Goodreads usage to stop the bad reviews from coming in), has also been widely reported as a growing form of bullying on Goodreads, targeting both traditional and self-published authors. It did not give me much more than that. Which means a lot of things, but most people get a lot of value out of, from keeping track of what theyve read. Otis Chandler is the founder of Goodreads.com. Last week, O'Reilly GM and publisher Joe Wikert reviewed Goodreads' CEO Otis Chandler's TOC session, in which Chandler presented the results of a recent Goodreads readers survey.One of the interesting pieces from the survey covered the effectiveness of Goodreads reviews. The collection of former Los Angeles Times publisher Otis Chandler evolved over the years along with the interests of the man, from classics and motorcycles to muscle cars and racing Porsches. So we both launched it, blasted out an email to all of our friends and we got it up toI dont know, I think after a month, from December to January, we got it up to about 800 people with our friends and friends of friends, just kind of organically grown. And by helping them I mean actively getting them into the press and spending money, marketing money, to promote the book. In 2012, after a receiving a poor review on her novel The Selection, author Kiera Cass encouraged her Twitter followers to "knock [the review] off" the front page of Goodreads' section on the book. Andrew: Good example, by the way. So you know this idea is kind of built into it, and everywhere you go on the site youre kind of getting this reminder that theres stuff happening here and your friends are talking about it, and that just kind of helps get the concept across that hey, I should add friends. [4][20] Later that year, Goodreads introduced an algorithm to suggest books to registered users and had over five million members. If you haven't heard of Otis Chandler it's because he spends more time coding his site, Goodreads.com, than promoting himself. The book misses some opportunities to delve deeper into . Andrew: How much are the business side of things? I actually found a dating site once for people who golf. But even talking about the people whove moved on, it was a really special culture. I got that book for my Kindle, I love it. His books ten years ago they would just become best sellers by getting in the New York Times. Fortunately the book straightens out into a well-researched and well-written history of LA, the LAT and the Chandler/Otis families. You'll learn how he did it in this interview. One of the sites we built, that photo-sharing site I mentioned, was called ringo.com. And I did major in mechanical engineering and I liked it a lot. And theres a lot ofpretty much everybodys building a social network these days. Andrew: Why did you decide to start your own company instead of going and looking for another great company to work in? Hundreds of dollars? (from Wikipedia) .more Combine Editions Otis Chandler's books [56][57][58], In January 2012, Goodreads switched from using Amazon's public Product Advertising API for book metadata (such as title, author, and number of pages) to book wholesaler Ingram. Goodreads has tried to address this, implementing rules such as only allowing reviewers to criticize a book itself, not author behaviour or political affiliations. As a young programmer in the mid-2000s, Otis Chandler watched as dozens of niche web sites began to take off. You Grok? This sparked public outrage and started a discussion on the relationship between authors and reviewers on Goodreads. Are we talking thousands of dollars? Its good. You can self-publish through any of the self publishing sites like [LuLu] and come on and even if youre just writing a book you can do it do. You were studying mechanical engineering. Interviewee: Probably not. So I wanted to provide that experience around reading. Is that him on twitter? Their latest investment was Series A - BookClub on Jun 15, 2021, when BookClub raised $20M. No car is worth that money but I guess it is rich mans way to fill a void in their life. Can you ever get a big enough community to make it worthwhile? Goodreads raised a Series A round of funding from True Ventures in the summer of 2009. You would add photos and there was a news feed that had all your friends photos and our whole company, an 80-person company used this every day and every day there was an email update with everyones photos from the weekend or the day before and it was really amazing because you really got to know everyone in the company much better than you did by just talking to them because you got to see where they were and then you had a basis for a conversation. Interviewee: I think he hired smart people, and like you said, smart people want to work with smart people, and that just kind of grows. 68 SS427 Chevelle 5.3 LS 84mm Billet Turbo GoodReads didirikan pada Desember 2006, resmi dirilis pada 30 Januari 2007 oleh Otis Chandler dan Elizabeth Khuri. And then theres Ning. Its only about a week and a half old, but its pretty exciting for us. Youll learn how he did it in this interview. [41], The website facilitates reader interactions with authors through the interviews, giveaways, authors' blogs, and profile information. I mean I was totally the kid that disassembled every mechanical piece in our house when I was young. Whether you own them or not. Interviewee: Yeah, I think so. Interviewee: I had an absolutely horrible design at first and then I had one of the Tickle designers, friend of mine, do the design and he was really good. Got up to 600, let me see if I got the number right, 650,000 members. Interviewee: He was. Alright, lets continue. You had match.com, you had americansingles.com, and eHarmony, and those are great. Interviewee: Right, thats actually a big focus of ours right now, and has been for the last two years, I think. Andrew: Do you think you couldve learned it if you didnt have an engineering background? If they were Jewish, they would go to JDate. 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