WARNING Dubbed the Taco Bell Defy, the new design set to break ground in Brooklyn Park, Minn., later this month will be a 3,000-square-foot, two-story restaurant with four drive-thru lanes. Watch the latest local news from the Twin Cities in ourYouTube playlist: Notifications can be turned off anytime in the browser settings. In 2015, we created the Taco Bell Cantina concept with an open kitchen environment in urban markets. The kitchen is on the second level of the restaurant, and the food will be lowered down to the cars via a proprietary lift system. From Numero Uno to Defy, Taco Bell's iconic designs continue to follow Glen's vision and always aim to deliver craveable flavors for fans. Food is prepared in the second-floor kitchen and then lowered to drivers waiting below. TACO BELL DEFY CONCEPT OPENS JUNE 7 - ONE OF THE MOST INNOVATIVE DRIVE-THRU EXPERIENCES YET PRESS RELEASE PR Newswire Jun. IRVINE, Calif., June 6, 2022 /PRNewswire/ -- Taco Bell is redefining drive-thrus as consumers know it with one of its most innovative Taco Bell restaurant designs yet. From curbside pick-ups from restaurants and stores to a sharp uptick of online shopping and food deliveries, consumers increasingly do not want to leave their car or even their house. WATCH: First-of-its-kind Taco Bell coming to Brooklyn Park. You can also stay up to date on all things Taco Bell by following us on Facebook, Instagram, Taco Bells Twitter, Taco Bell News Twitter, TikTok and subscribing to our YouTube channel. Taco Bell Defy's unique design combined with innovative technology delivers food to consumers faster and more efficiently.". On Tuesday, June 7, the first-of-its-kind two-story Taco Bell Defy opens in Brooklyn Park. What's next: Engler said a second Defy restaurant is planned to open next year as a rebuilt restaurant in Minnesota. Taco Bells Defy prototype leverages the chains growing digital business. Taco Bell opened its first high-tech restaurant location in Brooklyn Park, Minnesota, under its new Defy concept, which aims to reduce service times to two minutes or less while . For more information about Border Foods, visit the website at www.BorderFoods.com. "We know today's consumer expects a convenient and memorable experience," Hanson said, "and the Taco Bell Defy concept delivers on both. The first of its kind two-story model delivers innovative technology and design, like a proprietary vertical lift to transport iconic craveable Taco Bell menu items straight from the kitchen to fans. Taco Bell earlier this month introduced a new two-story concept, Taco Bell Defy, and will offer a "skip-the-line" privilege for app users. Co-founder and CEO of Border Foods, Lee Engler, said, "[Taco Bell Defy] is a creative, technological solution for a faster, contactless experience for as many Taco Bell fans as possible and is poised to be the future of quick-service dining.". The first-of-its-kind concept, called "Taco Bell Defy," opened Tuesday in a Minneapolis suburb. The restaurant is scheduled to break ground in Brooklyn Park, Minnesota, later in August and open its doors by summer 2022. Taco Bell Defy is set to break ground in Brooklyn Park, Minnesota, later this month, according to a Taco Bell news release. Taco . The five times weekly e-newsletter that keeps you up-to-date on the latest industry news and additions to this website. "Taco Bell Defy embodies the innovative, entrepreneurial spirit of Minnesota businesses and franchisees," said Lee Engler, CEO of Border Foods. Speed in Q2 was 6 seconds faster year-over-year and restaurants served four million more cars. Drinks exclude Freezes. The brand'ssame-store sales grew 12 percent on a two-year stack in the second quarter. Thousands of Americans have TWO weeks left to apply for up to $750 in direct payments - are you eligible? BROOKLYN PARK, MINN. Taco Bell is building a restaurant with a new drive-thru concept in Brooklyn Park, a suburb of Minneapolis. According to Taco Bell's press release, this setup will enable the . At participating US Taco Bell Locations for a limited time only, while supplies last. For decades weve been committed to providing a fast, safe and friendly drive-thru experience; now with our bold goal of creating a 2 minute or less drive-thru experience for customers of this concept, Taco Bell Defy is the future, said Mike Grams, Taco Bell President and Global COO. Taco Bell Defy is currently scheduled to break ground in August 2021 and open its doors to the public by summer 2022. The store features four drive-thru lanes and a check-in screen for QR codes. All Rights Reserved, By submitting your email, you agree to our. Taco Bell Defy is scheduled to open to the public by summer 2022. Aptly titling the experience Taco Bell Defy, the new designwhich is scheduled to open in Brooklyn Park, MN, summer 2022will feature a two-story building and a much faster way to get your TB . This system works very similarly to the pneumatic tubes used by banks to collect your money, adding Taco Bell to the long list of industries that have used, Amsterdam Train Tunnel Uncovers Medieval Artifacts, Technology Innovations at Super Bowl LVII, 7 of the Most Eco-Friendly Inventions of 2022. Taco Bell Defy was designed by a company called Vertical Works Inc. Vertical Works Inc. is based out of Minneapolis and is powered by WORKSHOPand PD Instore. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. The fast food chain announced its upcoming concept location will be called Taco Bell Defy and it . The . The plan is to break ground on Taco Bell Defy "a concept that will defy norms and define the future" later this month in Brooklyn Park, a news release says, with the opening scheduled for next summer. For more information about Border Foods, visit the website atwww.BorderFoods.com. 2 min read. Coined "Taco Bell Defy," the restaurant that broke ground last summer will open its doors - but most importantly, its four-lane drive-thru - in Brooklyn Park, Minnesota on June 7. Taco. "We're thankful for our incredible 36-year partnership with Border Foods and feel like Taco Bell Defy is a culmination of years of success between our teams, along with the expertise of local partners like Vertical Works who helped make this possible.". It is a creative, technological solution for a faster, contactless experience for as many Taco Bell fans as possible and is poised to be the future of quick-service dining.. Additional nutrition information available upon request. Example video title will go here for this video. Construction begins this month on what's being dubbed the Taco Bell "Defy" concept, which will feature a four-lane drive-thru setup with three lanes devoted to mobile and delivery pickups and. For decades we've been committed to providing a fast, safe and friendly drive-thru experience; now with our bold goal of creating a two minute or less drive-thru experience for customers of this concept, Taco Bell Defy is the future," said Mike Grams, Taco Bell President and Global COO. The two-story eatery, opened in . Three of the four lanes will be dedicated to customers picking up online orders, or delivery drivers. Get ready to take everything to new heights Taco Bell Defy is open. Mobile order customers scan a QR code they received when placing their orders and pull forward to receive their food. In the meantime, and in partnership with long-time franchiseeBorder Foods, the teams are considering potential retrofits that could be made to several of Taco Bell Defy's neighboring restaurants. Taco Bell's newest location, a first-of-its-kind concept called "Taco Bell Defy," has opened in a Minneapolis suburb. Taco Bell Defy is a technologically focused drive-thru system for Taco Bell diners. All Rights Reserved. Border Foods. Taco Bell is preparing for the "new normal" or upcoming pandemics with a new concept restaurant. Revolutionary restaurant concept from Taco Bell and its family-owned, long-standing franchisee partner reimagines the drive-thru experience. The first Taco Bell Defy opened its doors on June 7, 2022, in Brooklyn Park, Minnesota. The new model is also expected to have Taco Bells best speed of service on recordsomething the chain vigorously worked on throughout COVID. Food is prepared in the second-floor kitchen and then. Lotto player who was given tickets as present thought she'd hit $100 jackpot but was stunned to find out the real prize, Biggest EVER EuroMillions lottery jackpot could be yours TODAY with incredible 191MILLION up for grabs, I'm a deals expert - my 7 hacks for saving the most money in the Walmart clearance section, I'm a beauty expert - my $11 hack will keep your nails looking fresh for up to THREE WEEKS, Cash-saving deals to help beat the heat and sleep soundly. Three of the drive-thru lanes are dedicated to mobile or delivery orders and the fourth is a traditional drive-thru. This new Taco Bell Defy restaurant concept, opening Tuesday in Brooklyn Park, Minn., features four drive-thru lanes and no dining room. Minneapolis-basedVertical Works Inc. merged innovation, design and manufacturing to concept and build much of what fans can expect from Defy, and in doing so reinvented the drive thru experience. Nation's Restaurant News is part of the Informa Connect Division of Informa PLC. "It is a creative, technological solution for a faster, contactless experience for as many Taco Bell fans as possible and is poised to be the future of quick-service dining.". Lines and paragraphs break automatically. ", 2020 THE SUN, US, INC. ALL RIGHTS RESERVED | TERMS OF USE | PRIVACY | YOUR AD CHOICES | SITEMAP, A vertical lift will deliver orders through a chute at Taco Bell Defy, What is Taco Bell Defy? . We know a daymaker when we see one. There are lines for customers who preorder their Crunchwrap Supremes and Quesaritos ahead of time on the Taco Bell app, a spot for delivery drivers to pull up and quickly grab orders made with third-party partners, and then a single traditional drive-thru lane. Besides a four-lane drive-thru, Taco Bell Defy has some new features that streamline the fast-food ordering process. Developed in partnership with 35-year franchise operator Border Foods, the new Defy location was designed by Minneapolis-based Vertical Works Inc. It delivers orders from the elevated kitchen area via a vertical lift / food tube seen in the video below that brings meals down to ground level think a drive-thru bank but you get a Chalupa and Baja Blast instead of cash. The restaurants touts 10 kiosks that replace traditional menu boards and 15 glowing pickup cubbies that can be accessed by entering an order number via a touchscreen. This ensures a quicker customer experience and decreases Taco Bell Defys small carbon footprint by reducing the amount of time people wait in line with their engines on. READ MORE: Taco Bell Fuels Pipeline with Multiple 'Restaurant of the Future' Designs. There are four drive-thru lanes, three of which are dedicated to mobile or delivery orders. Most of all, the design of the new restaurant is meant to be more mobile order and third-party delivery friendly. Workshop/Taco Bell. 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